Scoop Wins Silver At Regional PR Awards

Scoop Wins Silver At Regional PR Awards

R&R's 25^th anniversary publication Scoop won silver in the publications category at the regional PRide Awards organised by the CIPR (Chartered Institute of Public Relations).

 

These hotly contested annual awards attracted entries from top PR consultancies and communications agencies based in Yorkshire and Lincolnshire.

 

Scoop, which was produced by York agency scarlettabbott, celebrates R&R's expansion from small regional ice cream business to Europe's largest own label ice cream manufacturer.  The publication included a timeline showing the major landmarks over the past 25 years, "Postcards" from senior executives in the UK, Poland, France and Germany and interviews with some of the firm's longest-serving employees.

 

Peter Pickthall, R&R's training & HR director, said: "I am delighted the judges selected Scoop as one of the best entries in the publications category.  It conveyed the R&R story in an informative and readable style as well as looking to the future."